UX/UI of visual merchandising
In my past career as a merchandiser, I curated unforgettable experiences for customers based on their wants and behaviors through spatial design. What do the two have in common?
After transitioning careers, I came to the conclusion that visual merchandisers are the UX designers of retail.
My foundation in visual communication, design, and empathy used in my previous career has helped me gain understanding of UX/UI design principles and to never design without understanding why.